Your website is functioning. It’s online and people can find you. That’s a win! 🙌🏻 But a functional website is different from an effective website. Over the years, technology changes and website design evolves. If you don’t continuously update your website, you could lose out on customers and clients. 🫠 There are five big reasons why you should update your website.

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Why You Should Update Your Website

You’ve probably been there… You visit a website that looks like it hasn’t changed since 2015. Or scroll through a site with a wonky design and layout. It’s a turnoff. 👎🏻 Website updates aren’t about “following the trends”, it’s about making sure your site is accessible and attracting your ideal people.

Here are some reasons why you should update your website:

#1 Your Site is Slow or Glitchy

A slow website isn’t just annoying, it’s literally preventing you from growing your email list, booking clients, and making sales. A slow website could be a result of outdated plugins, an old website template that can no longer be updated, or a general lack of maintenance on your site.

One way to fix this issue is to perform WordPress website updates each month. I have a service where I do this for my clients, called Worry-Free Maintenance.

#2 It’s Not Mobile Friendly

There’s a good chance that the majority of people are viewing your website from their phones. If it’s not easy to navigate, you’re turning a lot of customers and clients away. The best way to fix this issue is to hire a website designer, especially if you’re using WordPress. A designer can optimize for mobile by reducing image sizes, using mobile-friendly plugins, and choosing a WordPress theme that works well on mobile.

#3 Tech Issues are Abundant

As websites age – and technology gets more complicated – you’re likely to run into more tech issues. That’s why updating your website is so important. You might notice that plugins aren’t working, certain features are breaking, and you’re constantly troubleshooting issues. The reality is that older websites don’t like to cooperate with new updates. The only way to solve this is to bring your website to 2025.

My service, Worry-Free Maintenance, can help you keep tech issues at bay. But if your site is too old, it may be time for a complete redesign.

#4 Your Brand has Evolved (But Your Website Hasn’t)

You aren’t the same business you were in 2025 or even 2020! If your website hasn’t been resigned and updated to reflect the current version of you, it’s time for a change. Clients sometimes ask, “How often should I redesign my website?” Every person is different. I have some clients looking to update every two years. Others update their website after a big change or pivot in their business.

#5 People Mention Issues

If people reach out with complaints or frustrations about your website, you know it’s time for an upgrade. They might complain that your site isn’t loading, or they aren’t able to access a page on your site. Sure, sometimes there are minor issues that can be resolved. Other times, it’s a big, neon sign for why you should update your website.

WordPress Website Updates

Is your site facing these issues? With my Website Design services, I will design a brand new site – and make the necessary updates – in three days (or less). Plus, I’ll train you on how to navigate, edit, and maintain your WordPress site, so you can keep things running smoothly after I’ve completed the site design.