So, your website is up and running. You spend the time (and maybe even money) designing the site, writing the copy, and making sure everything looks perfect. But then, you just let your website sit and do its thang. 😰 Big uh-oh. Just because you have a website doesn’t mean it’s working well or that people can find you. I want to share three tools for website analytics that will help you track your site’s performance and keep everything running smoothly.

Why do website analytics matter? Pin to Save!

Why Website Analytics Matter

A common misconception about websites is that they can run themselves, but that’s not the complete picture (especially when it comes to WordPress websites). Like most technology, websites can end up on the struggle bus. Links may cease to work. Pages might not load properly. Or your site could be totally undiscoverable. Luckily, there are tools that make performing website analytics checks super easy.

3 Tools for Website Analytics

#1 Google Analytics

You’ve likely heard of Google Analytics before, but maybe you’re feeling timid about digging into the data. I’ll admit – the platform can look overwhelming, but there is a lot of good information.

Google Analytics will give you some key details about your site performance, including website traffic data, engagement time, views by page, number of visitors, and more. You can use this information to gain more insights about your audience and maybe even decide what pages to update. (For example, your website analytics check might reveal that most people access your website on their phone, so you want to make sure your website is mobile-friendly.)

#2 Google Search Console

Google Search Console is an underrated tool for website analytics. This site will give you tons of details on how your site is performing, plus how people are finding you online.

On Google Search Console, you can check website analytics like total clicks, total impressions, search queries you show up for, pages you’ve indexed, core web vitals, and more. If you’re concerned about your site SEO, this is the place you want to be.

#3 Page Speed Insights

Have you ever been on a website that loads super slow or where things move around on the page? 😒 Yeah, no one likes that. Not only is it annoying to users, but it can interfere with your SEO, how long people stick around on your site, and how well your site performs.

This tool for website analytics will give you insight into how your website is loading, how quickly it loads, issues on the backend of your website, and more. While some of these issues you may not be able to fix without hiring a designer, there are some that you can do on your own (like condensing photos or eliminating videos on the mobile version).

Take WordPress Maintenance Off Your Plate

Want to keep your WordPress website running smoothly without lifting a finger? I got you! With Worry-Free Maintenance, I’ll run daily site backups, keep your website secure, protect your site against spam, perform monthly website analytics checks, and more.

No need to keep up with every website analytics tool. I’ll provide you with a monthly report of your site and audit your site quarterly, so you can feel confident that your site is performing.