It’s becoming increasingly popular to have your own ecommerce store, but a lot of business owners don’t use their WordPress WooCommerce site to its full potential! During higher sales seasons, like holidays and back to school, you can leverage your sales even more by having a few things in place. Let’s talk about how to best utilize your WordPress WooCommerce store to make more sales.
With big marketing platforms like Etsy and TPT, it may seem pointless to have your own store. It’s true having your own store will require time, potentially money, and upkeep. But it’s also essential if you ask me.
When you rely on an outside website for sales, you are at the whims of their algorithms, site changes, and even their potential downfall. You are also limited in what you can sell and how. Having a WordPress WooCommerce store is a safety net, and it provides you with flexibility.
Okay, I’m hopping off my “why you need an ecommerce store” soapbox now. Let’s dig into exactly how you can utilize your WordPress WooCommerce store to maximize sales.
When creating your site, it’s tempting to rush through your descriptions. You might even tell yourself you’ll beef them up at a later date… Well, that time is now! A solid title and description can make or break a sale. If people are confused or unsure about what they are purchasing, it’s likely a “no”. Especially when you’re selling on your own site, people will naturally have more skepticism, so make it an easy yes for them.
Reviews and social proof can have a huge impact on whether or not people make a purchase. Just think of how much time you spend reading Amazon reviews. To prepare for seasonal sales, make sure your reviews on WooCommerce are enabled (you can find this in your settings). Then, set up an automated email that goes out to previous buyers asking them to leave a review on your WooCommerce site.
Nothing is more frustrating than searching through a site for what you need. Make shopping during seasonal sales a breeze for buyers by creating categories. These can be by grade level, subject area, season, resource type, and more. You can even add a filter to your WordPress WooCommerce site, so shoppers can narrow down the search results.
Lastly, having a WordPress WooCommerce store means ultimate flexibility for sales! You can create custom coupons, bundles, and even send throw special sales. This is a great way to reward customers and encourage them to come back for more. Take time to brainstorm how you can utilize specialized coupons on your site.
Whether you want to get your WordPress WooCommerce site up and running, or you want to add more products to your store, I can help! With my Shop Setup service, I’ll upload your products, add your descriptions, create categories, and more to get your shop in tip-top shape.