There are standard-issue website pages that everyone has: a home page, about page, and somewhere to purchase, book, or schedule. But your website is capable of so much more – and people who land on your website are looking for a reason to *add to cart*. 🛒 Let’s talk about the must-have website pages that will boost your sales and build trust with your audience.

#1 Blog

Blogs are a popular website page, and with good reason. According to HubSpot, businesses with blogs see 67% more leads each month than companies that don’t. 😯 Blogs help you show up for multiple keywords and search queries, which therefore brings you traffic. Of course, it depends on how effective your blog posts are.

#2 Sales Page

A lot of people opt for website pages that list all their services, products, or offers on a single page. Sales pages, however, focus on one specific offer. For example, you could showcase a best-selling service or a frequently bought bundle. 

With a sales page, you’re able to dig deeper into the offer. You can tap into the challenges your audience is facing, and how your offer will help them reach the change they’re looking for. You’ll also shamelessly show off any reviews or testimonials. 😉

Want to pass off your sales page design? Book a Designer Day, and I’ll create a custom WordPress sales page for you! Or you can grab my customizable Sales Page Template for WordPress. 

#3 Portfolio, Case Study, or Testimonial Page

Before people hand over their credit card number, they want to know they can trust you. A portfolio page is the perfect place to do this. Share client results, wins from your program, or testimonials from customers. This establishes trust and builds your credibility. You can also share before and afters on this page, if that applies to your business. This way, people get an idea of the quality of your work.

#4 Shop

Make it easy for people to buy from you. 🤑 With a shop website page, you can sell digital products, subscriptions, physical products, and more. Make sure your shop is high quality, though, and includes features like filters, a search bar, and more. You want the shopping experience to feel easy and high-quality (because no one wants to enter their card number on a janky-looking site).

Let me take over your Shop Setup! Not only will I design the site and add important functionality features, but I’ll also upload your products so you can begin selling right away.

WordPress Website Design

Whether you’re looking for a completely new website or just want to add a few pages to uplevel your existing site, I can help. My Website Design Services make it easy to get a new site up and running. Choose between a totally done-for-you site in just three days or DIYify your site with my help in 1.5 days. I can also build custom individual website pages with Designer Days! In two half days, I’ll build out a completely customized web page.