When you started your business, you knew you needed a logo and brand colors. You probably spent a lot of time thinking about what font or shade of purple to use. But you might not have considered how – years later – the branding for your small business could be doing you a disservice. 😬 […]

Believe it or not, the fonts you use in 2025 could send signals to your buyers. 👀 Font trends aren’t about bringing “trendy”, it’s about keeping your business and marketing up to pace with what consumers are looking for. Using trending fonts in your social media posts or product packaging can appeal to your target […]

Trends come and go, but my love of fonts has stayed consistent throughout the years. As a website designer, I play with a lot of typography and interact with various brands, and you notice common themes after a while. In 2023, it was common to see retro and handwritten styles. But as the year went […]

The summer always brings out the best in me. ☀️ The world feels a little bit lighter and brighter, and I can feel my energy increasing by the day. Honestly, it’s no wonder that a lot of brands find themselves feeling inspired by the summer sun! A summer-inspired brand can feel really welcoming, cheerful, and […]

Your branding does more than you think. People recognize your colors, images, and especially your logo. The last thing you want is to build your business around branding that you cannot trademark – and could easily be ripped off by a competitor. 😨 That is the danger of using Canva to create your logo. I […]