I had the chance to sit down with Melanie and Branda on the Chaos to Conversions podcast, and we talked all about something I’m pretty passionate about… selling on your own website. If you’ve ever wondered whether it’s “worth it” to move beyond marketplaces and start selling on your own site, this episode is for you.

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We dug into the real challenges, the misconceptions, and the opportunities that come with building a shop you actually own and control.

In this episode, we talk about:

• how selling on your own website gives you more control and flexibility
• why buyers often prefer a personal, branded shopping experience
• how your branding should reflect your individuality, not blend into a marketplace
• common misconceptions about taxes and WooCommerce setup
• why an email list is essential if you want repeat customers

Settin’ Up Shop

We also chatted about my course, Settin’ Up Shop with WooCommerce, and how it walks you through the process step by step without the tech overwhelm. If you’ve been sitting on the idea of starting your own shop, this might be the little nudge you need.