Email marketing is one of the best ways to grow your business. (I mean, have you seen the engagement rates compared to social media. đ€Ż) But people are hesitant to share their email address nowadays, which means your landing page has to give them a compelling reason to sign up. Iâm sharing some opt-in page examples plus tips to help you create an effective landing page that grows your list.
Itâs not enough to offer someone a freebie. Buyers are a lot savvier. They know that by typing in their email address, youâll be sending them emails (and their inbox is already busting at the seams đ« ). If you want someone to join your email list, youâll need some essential elements on your landing page.Â
Iâm sharing some opt-in page tips below, along with opt-in page examples to show you what it looks like in action!
Remember when I said itâs not enough to offer a freebie? Skip the âFree 5th Grade Task Cards Headlineâ and instead share the benefit of what theyâll receive. Take the opt-in page example below. Instead of saying, âGrab the free tutorial,â I said, âLaunch Your E-commerce Shop Easier with this Tutorialâ. The benefit is what makes the freebie appealing.
I see this mistake a lot! Business owners skip the description altogether, or their description describes what will happen when they join their email list, versus what the freebie includes. Youâll have more conversions on your opt-in page when you share whatâs included and how it helps.
People want to know what theyâre getting! Include a mockup, preview image, or video of the freebie to make it feel tangible – and help people decide if itâs something worth downloading. Check out the opt-in page example below with my Canva mockup.
Signing up for your email list should be easy. Ditch the long forms and overly complicated questions. Instead, stick to collecting the basic information, like the subscriber’s name and email. Iâve also seen people ask for Instagram handles and demographic information (like grade level). However, I wouldnât include more than three boxes for subscribers to fill out.
Landing pages with social proof see a boost in conversions! Itâs proof that even when something is free, people need a reason to take action. Screenshot emails and DMs where people have shared positive feedback about your opt-in. Then, pop them onto your landing page and watch the subscribers roll in. đ
You knew I was going to include this. đ As a website designer, I know the power of a solid brand. Keeping your colors, fonts, and vibe consistent across your landing pages doesnât just look great, it creates a seamless experience and builds brand recognition. Hopefully, youâve seen from the opt-in page examples across this blog post that I keep my branding consistent!
Want support creating your landing page? I have a couple of options. đ
You can also pass off your landing page design with a Designer Day! This is great for business owners who want a custom opt-in page without the headache. Iâll create your mock-up, write your copy, design your landing page, and customize it to your branding. You donât have to lift a finger. đđ»ââïž
And if youâre more of a DIY-er, Iâve got something exciting coming soon just for you â a customizable template to jumpstart your opt-in page design. Stay tuned!
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