You may have looked at the cost of branding and website design services and thought, “For the price, I’ll do it myself!” As a solopreneur, you’ve gotten good at tackling all kinds of business tasks, even those outside your zone of genius. But your DIY website can come with a whole host of issues that […]

You want to know what the professionals recommend. I take tips from my dentist on the best toothbrush, and advice from my hairstylist on the best shampoos. So maybe you’re curious – what does a brand designer recommend when it comes to branding? 🤔 My branding is something I take pretty seriously, and it’s done […]

If the cost of building a website has given you sticker shock, you’re in the right place. 😉 Building a website can be expensive, especially if you’re hiring outside help. But it doesn’t have to be. I’m going to share some of my favorite ways to create inexpensive websites that still look good and are […]

When you started your business, you knew you needed a logo and brand colors. You probably spent a lot of time thinking about what font or shade of purple to use. But you might not have considered how – years later – the branding for your small business could be doing you a disservice. 😬 […]

Believe it or not, the fonts you use in 2025 could send signals to your buyers. 👀 Font trends aren’t about bringing “trendy”, it’s about keeping your business and marketing up to pace with what consumers are looking for. Using trending fonts in your social media posts or product packaging can appeal to your target […]

Holidays. Birthdays. Thinking of you. Whatever your reason for shopping, at some point you’ve probably found yourself in a nail-biting moment in Target trying to find that just-right gift for someone. Well, when it comes to gifts for small business owners, I have a few ideas! I’m sharing the best gifts for female business owners […]