It seems like just yesterday we were celebrating the start of 2023. But now, a whole new year has passed, and a lot has changed. Your business has grown and evolved…but has your website grown with it? One of the best things you can do for your business is website refresh.
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Why Do You Need a Website Refresh?
I’m willing to bet that within that last year, things have changed in your business. Maybe you added new product lines, shifted your niche, or created a new lead magnet. If your website doesn’t reflect these changes, your ideal person could be missing your brand altogether (which means leaving leads and sales on the table). No bueno.
Not to mention, you’ve changed! You’ve likely gained new skills, found new passions, and earned more experience. Is this reflected in your website as well? 👀
How to Refresh Your Website for 2024
The good news is that I won’t leave you to guess what kind of website updates you should make this year. Let’s talk through some of the big website updates and why you need them. Want even more website refresh suggestions? Check out my Free Website Audit Checklist.
#1 New Images
Raise your hand if your website is still rocking photos from a few years ago. 😬 Not only do brand photos keep our website looking fresh (and reflect your current appearance), but they also serve as a visual call-out to your audience. They show you in action doing the thing you’re good at. (Psst…I can help you change out the images on your WordPress site with a To-Do List Designer Day.)
#2 Website Copy
Did you just groan? 🥴 For a lot of business owners, writing website copy is tedious – but it has a huge impact on whether people can find you online and if they feel like you’re the right business for them. I highly recommend updating your copy, especially if you’ve made pivots in your audience or niche.
#3 Layouts
Sometimes your general site needs a bit of an update. This doesn’t mean you have to start from a clean slate (unless you want to 😉), but it could mean adding more functionality to your website or making the layout more user-friendly. Especially if you have an ecommerce store, having a clean, easy-to-navigate website is essential. Learn about how I can help you update your WordPress website pages with my Designer Day service.
#4 Branding
Most people choose their branding when they start their business and then just stick with it – even when it doesn’t suit them anymore. If you’re ready to update your branding and give your website the refresh it needs, let’s book a Designer Day branding service. You’ll get a new logo, colors, elements, and more. Plus, we can book an additional day to bring these elements to your website.
#5 Lead Magnet
When was the last time you changed out the lead magnet on your website? This simple website update can help you grow your email list. Swap out your old pop-up for a newer lead magnet and update the forms on your website. Need help with this task? Book a To-Do List Designer Day.
Need Help With Your Website Refresh?
With my WordPress Site Audit, I’ll take a deep dive into your website and provide a list of suggestions for website updates. During this audit, I’ll specifically look at your customer journey, website responsiveness, errors, searchability, plugins, and more. Plus, you’ll get a discount on any services you book to address these issues!
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