When you started your business, you took a leap of faith. You didn’t know exactly how it would all work out, but you believed in your ability to grow something incredible. For many online business owners, that meant learning how to market themselves, sell digital products, and recruit clients. But marketing has shifted and changed a lot in the past few years. What worked in 2022 doesn’t work anymore. I’m sharing how to grow your business online using strategies that work in the modern market.

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#1 Collaborate with Other Businesses

Never underestimate the power of collaboration. Collaborations come in many shapes and sizes, from guesting on a podcast, doing a social media takeover, or being a part of a conference. These opportunities can get you in front of new people and establish trust with your audience. Trust has become a huge part of growing an online business in recent years. (I mean, it was always important, but now it’s essential.) Collaboration helps you build brand awareness, generate a positive reputation, and with word-of-mouth marketing.

#2 Turn to Email Marketing

If you want to know how to grow your business online, I wouldn’t neglect this marketing tool. Social media comes and goes. (Remember Clubhouse??) But email marketing is a powerful marketing tool that’s not disappearing anytime soon. 🙌🏻 Through email, you can connect with cold and warm leads, promote your products and services, build trust, and make sales. You can also automate a lot of your email marketing, which means you’re literally warming up customers without a second thought.

Want help with email marketing? Grab my Flodesk templates and quickly create branded emails that convert. You can also book a Designer Day, and I can help you set up a newsletter, add email forms to your site, or create a free resource library to grow your list.

#3 Ask Other Business Owners

When people ask me, “How do you grow your business online?” I share how I leaned on the experience and expertise of others. Learning from those with more experience or skills than you is one of the quickest ways to grow your online business because you can skip all the fluff and get into the nitty-gritty of what you want to know.

Ask someone you admire if they’d be okay answering a few questions or if you can pay them for a 1:1 chat. I offer 45-minute and 90-minute Pick My Brain sessions where we can talk about WordPress, branding, blogging, email marketing, and more!

#4 Create a Website

There are business coaches out there saying you don’t need a website. 🙃 But when’s the last time you found a business or booked a service with someone who didn’t? It’s pretty rare. People want to know what they’re getting and establish trust before they book or buy. That’s exactly what your website is for. Growing your business online means having a presence on the web. It’s as simple as that.

I make website design a breeze. Choose between my Starter or Complete website package, and have a fully-customized website built in as little as 1.5 days! These packages work whether you want to build a site from scratch or you’re looking to update your existing website.

Everyone wants to know how to grow their business online. But the truth is, you don’t need a big budget or a ton of platforms. You just need to consistently show up in the places that matter!