Believe it or not, the fonts you use in 2025 could send signals to your buyers. 👀 Font trends aren’t about bringing “trendy”, it’s about keeping your business and marketing up to pace with what consumers are looking for. Using trending fonts in your social media posts or product packaging can appeal to your target audience, make your product look up-to-date, and stand out from your competitors. Let’s take a look at the 2025 front trends – and my favorite fonts for each category!

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Best Serif Fonts for 2025

Serif fonts are making a comeback. 👏🏻 If you don’t have a design background, serif fonts have a small stroke at the end of a larger strong. Think Times New Roman. (Yep, our English teachers were obsessed with serif fonts. 😉) Here are some of the best serif fonts to keep your brand feeling modern and a bit trendy.

Caslonia* – Patagonia would love this font. Retro…yet timeless.

Bonfire Glisten* – If the 70s and serif had a baby.

Editor’s Note* – Literally could be pulled right from the newspaper.

Perandory* – It’s giving, “Extra, extra, read all about it!” A tall, bold serif.

Funky Fonts that Have Character

One of the best font trends from 2025 has been font with character. They are chunky, bold, and add personality to your brand, product, or design. If you want to stand out, you’ll love these funky fonts.

The Lucky Ones* – A mix-matched font that inspires joy.

Shine Dailys* – Put a little boogie in your brand with this groovy font.

Emelia* – An airy script to elevate your products.

Reach Delight* – For when you want to feel retro but look modern.

Bazook* – A chunky, bold font that will stop scrolls and turn heads.

Selebor* – Somehow it brings western and retro together…and it works!

Fonts with Variations 

Why have one font, when you can have multiple? Or at least, multiple variations. A front trend in 2025 is fonts with variable weights, widths, and even styles. This can add variations to your brand, and make it easy to style your products because you can create a seamless look without monotony.

Jimmy Rough* – A serif, sans serif, and script – all in one.

Perfectly Nineties* – Mix and match the weight on this modern serif font.

Phaes Stylishe* –  A delicate font that comes in varying weights.

Evenings* – A retro font you can have fun with.

I hope these font trends inspire you to create something amazing. ✨ Explore the most popular fonts of 2024 for more inspiration.

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