At the start of a new year, everyone rushes to put together their New Year’s goals. Personally, I’m a big fan of setting business goals. They help me stay on track and march towards a better version of my business. But, when done incorrectly, they can also hold you back. 

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Benefits of Setting Business Goals

Let’s be honest: running a business feels like a dumpster fire sometimes. You’re so caught up in the day-to-day actions and tasks that it’s easy to forget about the big picture. What kind of life do you want to live? How do you want your business to feel?

One of the benefits of goal setting is that it helps you narrow your focus (and avoid the shiny objects). You can decide what your next steps are or what you’ll spend your money on by coming back to one single question: does this align with my goal?

And if it doesn’t align, you don’t have to ditch the idea completely. Just add it to an ideas list and come back to it later. Sometimes, you realize it wasn’t so great of an idea after all. 😅

Business Goal Setting Gone Wrong

While I’m all for setting business goals, I also see entrepreneurs make their lives so much harder by holding onto goals that no longer suit them. For example, I planned January down to a T. And then I completely pivoted my business to help out solopreneurs with the new newsletter compliance rules! (By the way, you can still book your newsletter compliance setup with me.)

If I decided to stick with the plan no matter what, my goal wouldn’t be supporting me anymore. It would have hindered me. That’s why my mindset with goal setting is to embrace the pivot. 🙌🏻 Don’t be afraid to adjust and move as life happens (because it will).

Examples of Goal Setting

You know the benefits of setting business goals, but what happens when you can’t think of a business goal? Usually, this happens when your brain is swamped, so my first piece of advice is to take some time away from work and allow for some boredom! Your mind will naturally start to get creative again.

If you simply don’t know where to start, though, explore these goal-setting examples. They might help you generate ideas.

#1 Revise Your Website

This is a great goal if you want to become more visible or to pivot your business. Update your website copy and messaging to speak to your ideal audience. Rebrand your website to fit your current business. Need help with website design? Book my Website Design service for a website in a week!

#2 Audit Your Website

If you want a business goal that helps you grow and make more sales, this is a great place to start. When auditing your website, you’ll check your website’s searchability, functionality, and design. Download the free Website Audit Checklist to get started!

#3 Create an Ecommerce Shop

Want to increase your sales while decreasing your work time? Or maybe you want to step away from marketplaces like Etsy and TPT. With an ecommerce shop, you can sell your digital products night and day. Let’s work together to set up your WooCommerce shop on WordPress.

Ready to start planning your business goals? Grab the Monthly Calendar Template with three customizable calendar options and sidebars. Personalize the business goal planner to fit your needs, and keep your goals front of mind each month! (Plus, grab my favorite erasable pens* so you can easily pivot when life throws you curve balls. 😉)